The archived portfolio of HendrixRaderWise

Tackle the stores in style.

2012-01-23T14:13:00.000-08:00

Shopping Center Event Marketing [event marketing | social media | promotions]
Metropolis Shopping Center needed a one-of-a-kind event for "black friday" that tied into pro football. Indianapolis is host to the Superbowl and fans needed to know where to get the official gear. We created "Eye Black Friday" where shoppers wearing eye-black could win gift cards up to $100 on the spot and have their photos uploaded on Facebook. On-site posters, print advertising and social media all worked together to make this a huge success. The number of Facebook fans quadrupled shortly after launching the inaugural event. The popular promotion returns to Metropolis during Super Bowl XLVI.

HRW produces Bryant "Guts/Glory" video

2012-01-23T12:08:00.000-08:00

BRYANT FURNACE VIDEO [video | editing | product launch]
We produced this five-minute dealer testimonial video for Bryant's new furnace launch.

Duct-free, clutter-free website design for Carrier

2012-01-23T12:05:00.000-08:00

Carrier Ductless Web Site [website | interactive | design]
Carrier wanted a clean, organized web design for their new ductless system. We designed the perfect fit. The look not only is easy to digest, but it also looks good inside their corporate template that houses the rest of the Carrier product line. After all, if you're promoting a product that's free of clutter, shouldn't your communication follow suit?

Our latest :30 spot for Indy Tire and Auto Service

2012-01-23T11:17:00.000-08:00

INDY TIRE & AUTO SERVICE [tv | web | casting]
Our follow up commercial for Indy Tire. It was time for the old spot to have a facelift, but we didn't have budget for a completely new commercial. So we went through some of the old, unused scenes, created custom music and editing, and added in some brand-new footage we filmed driving around Indianapolis. Groovy, huh?

HRW makes events super

2012-01-22T23:18:00.000-08:00

VMS CORPORATE EVENT [event marketing | internal | presentation | launch]How can you make your next corporate event stand out? Call HendrixRaderWise. We'll not only give you great print material, but also extras that make events memorable. Our client wanted a 'superhero' theme, so we came up with the idea of hanging red capes over the chairs of special guest speakers.

Creating cool spin-offs

2012-01-22T15:36:00.000-08:00

INDY TIRE AND AUTO SERVICE [Posters | In-store]
Another way of getting the most mileage from TV - turn them into print material.

Have board, will travel.

2012-01-22T09:11:00.000-08:00

VMS BIOMARKETING DIRECT MAIL [direct mail | postcard]
The latest direct mail for the healthcare kahunas at VMS Biomarketing.

Furnace campaign just fits. (rollover girl below)

2010-07-10T07:13:00.000-07:00

CARRIER HEATING PRODUCTS [print | direct mail | posters | ad kit]
For years, Carrier dealers were used to selling to homebuilders, but hadn’t had to focus on homeowners as much until the recent decline in new housing. We’ve created campaigns like this furnace launch with various tools to help the dealers talk about the products in a language homeowners could understand.

When doctors need a second opinion

2010-06-13T20:52:00.000-07:00

CLARIAN HOSPITALS [ads | direct mail | posters]
Clarian Hospital turned to us for a creative way to reintroduce their PhysicianLink network to get doctors talking. But not in a Grey's Anatomy kind of way. To see more of this award-winning healthcare campaign, give us a call.

175 years old and still going strong

2010-04-30T08:14:00.000-07:00

FAMILY SERVICE OF CENTRAL INDIANA [logo | brochure | trade show | print ads]
Family Service is in the midst of celebrating their 175th year of helping Hoosier families through the tough times. We created a new logo for them, as well as trade show banners, a brochure, event invitations and ad layouts to get the word out about this monumental anniversary to individuals and corporations.

HRW brains tapped by neurosurgeons

2010-03-18T00:55:00.000-07:00

GOODMAN CAMPBELL BRAIN & SPINE [logo | identity | website | print ads]
Indianapolis Neurosurgical Group and University Neurosurgical Associates were preparing to join their surgical, academic and research strengths to create a unique endeavor in healthcare. We created a logo that spoke to the careful, problem-solving approach the union of these different perspectives would allow, as well as a smart web presence and print campaign.

Corporate training that's as good as gold

2010-02-25T00:45:00.000-08:00

VMS [logo | posters | premiums]
The client came to us seeking some guidance on employee training to reinforce his theme of 'passionate professionals.' We developed an entire Olympiad complete with event ideas, posters and custom medal designs.

Where there's smoke, there's tire

2009-08-11T12:55:00.000-07:00

INDY TIRE & AUTO SERVICE [tv | web]
This high-energy spot follows right in line with our belief that if you want to inform your audience, you must first entertain them. Check out our ever-expanding behind-the-scenes highlights here, here and here.

Creative gestalt for Greenwalt

2009-08-10T13:52:00.000-07:00

GREENWALT CPAs [logo | stationery | branding]
The good folks at Greenwalt came to us in search of advice for their annual open house. We gave them a new brand complete with logo, stationery and a host of ideas for 2010 that better reflected their face-to-face approach to working with clients and their knack for helping companies grow.

HRW develops first online game for Bryantman

2009-07-21T06:17:00.000-07:00

BRYANT - COASTAL AIR CONDITIONERS [direct mail | email | online game]
They asked for a postcard to promote their new coastal air conditioner. We took their brand hero - Bryantman - and created a mixed media campaign on a string-bikini budget using stock and existing photography. Oh, and photoshop. Click here for some behind-the-scenes action.

Injecting humor into pharma ads

2009-03-12T00:27:00.000-07:00

VMS MEDICAL - NURSE TO PATIENT CAMPAIGN [print | web | tradeshow giveaways]
Our friends at VMS were a little skeptical as to how advertising could help them promote their patient adherence program in an industry based so much on cyclical contracts and existing relationships. After the campaign first launched, they were later contacted by a prospect who had torn one of the ads out of a magazine before her company had been bought out. Even after she changed jobs, she contacted VMS for a proposal.

Client runs on Dunkin' tie-in

2009-03-03T12:11:00.000-08:00

VMS - DUNKIN' DONUTS CARD
A simple holiday card from our client to theirs. “Enjoy the powder this year.” inside: “As well as chocolate, jelly and plain. Happy holidays from the meeting moguls at VMS.”

First new airport since 9/11 opens with flying colors

2009-03-02T23:45:00.000-08:00

INDIANAPOLIS INTERNATIONAL AIRPORT [media | planning | buying | analysis]
Continental, Delta and other airlines were worried that they would be taking off with empty seats in the days and weeks after the new airport opened. So the Indianapolis International Airport entrusted us with planning, negotiating and executing the media buy to tell business and leisure travelers about their new $1.1 billion airport -- the first new airport to open in the U.S. since 9/11. The buy included television, radio, outdoor, online and creating opportunities with other channels. And flights were full.

Bikers take over suburban shopping center

2009-02-17T17:42:00.000-08:00

HARLEY-DAVIDSON RIDE FOR MUSCULAR DYSTROPHY [ad | grassroots]
Nothing like a group of good-hearted people who could totally kick your ass.

Arby's throws hat into catering

2009-02-13T14:35:00.000-08:00

ARBY'S BIG HAT CATERING [naming | menu | grassroots]
Arby's was thinking they wanted to expand into catering for business lunches and late-night brainstorm sessions. We gave the new service a name that packed a little more punch than just simply Arby’s Catering and developed ideas for the launch in select test markets.

Campaign launch for Indy Tire and Auto Service

2009-02-04T13:28:00.000-08:00

INDY TIRE & AUTO SERVICE [outdoor | logo | radio | loyalty program]
We created a bold brand to attract the drive-time demos through a mix of eye-catching outdoor, ear-catching radio and a no-catch loyalty program. Big Buzz for Small Biz

OMG!! Jonas Brothers at Christmas concert

2009-02-01T13:32:00.000-08:00

METROPOLIS MALL CHRISTMAS CONCERT [media | events]
Look who landed the Jonas Brothers for the Christmas concert at Metropolis Mall. Thanks so much to our partners at Radio Disney.

Restaurant opening pleases the eye, palate

2009-02-01T13:27:00.001-08:00

INDIGO ON SEVENTEEN [logo | signage | website]
A tastefully done logo and few other goodies for this new restaurant. Big Buzz for Small Biz

Great opportunity found in the great outdoors

2009-02-01T13:26:00.001-08:00

CANTERBURY RV [logo | website | brochure]
Like most of our new clients, Canterbury was a referral from an existing client who knew we could help this manufacturer with the fresh thinking needed to get customers looking for a way to really enjoy the great outdoors. Big Buzz for Small Biz

Appliance manufacturer applies new sales techniques

2009-02-01T10:27:00.001-08:00

JENN-AIR [set design | photography | literature | packaging]
80% of their salespeople were men. However, the top salespeople were women because they talked more about practical, everyday usage versus science and technology. We took our cue from the top of the sales force to create sales tools that would help sell the real value of the appliances.

Speaking the customers' language

2009-01-31T12:42:00.000-08:00

CARRIER CORPORATION [sales language]
We could tell from their previous materials that this heating and cooling giant needed to help prepare their dealers better for the kitchen-table sales pitch with homeowners. We developed 'Conversational Carrier' - a selection of anecdotes, analogies and jokes written to help dealers explain more naturally to customers why they should go with Carrier.

Rollover these logos for more. Or just enjoy as/is.

2009-01-31T10:38:00.002-08:00

IDENTITIES
Some logos we've designed over the years.

Community embraces student cause with open arms

2009-01-30T12:40:00.000-08:00

ADULTS REACHING MIDDLEBURY STUDENTS [logo | brochure | website]
Like many good causes, this mentoring program just needed people to know about it in order to thrive. Big Buzz for Small Biz

Supplier demands creative approach

2009-01-30T12:03:00.000-08:00

Media muscle strengthens brand creative

2009-01-30T11:55:00.000-08:00

VMS [e-newsletter | media planning | research]
We've helped build the VMS brand by working with our contacts at major industry media outlets and associations to create the cleanest lists of targeted prospects possible. Whether launching their first e-newsletter that immediately got them new qualified leads with companies not even on their radar like Johnson & Johnson and BMW or negotiating media placement in ways the trades had never done before for their advertisers, we're always looking for media ideas that can lead the creative charge.

Homefront helps children of soldiers overseas

2009-01-30T11:29:00.000-08:00

CAMO KIDS [logo | brochure | website]
Camo KIds supports soldiers serving overseas by giving their children a special day of fun. With donated tickets to a college game, the kids get a unique field-trip experience, hearing from coaches and athletes while touring the campus on gameday. Hopefully lifting their spirits at a time when they need it most. To learn how you can help, visit camokids.org. Big Buzz for Small Biz

Having more fun with furnaces than should be allowed by law

2009-01-29T10:12:00.000-08:00

BRYANT HEATING & COOLING [promo items | generator direct mail]
There's nothing routine about these product launches for Bryant.

Globetrotting photographer gets fitting calling card

2009-01-28T13:25:00.000-08:00

JOHN FLECK PHOTOGRAPHY [stationery]
World-renown photographer John Fleck shoots all over the globe. So we purposefully left his home address off all correspondences. Because he’s never home. Just ask his ex-wife. Big Buzz for Small Biz

Mannequins and children first!

2009-01-22T17:39:00.000-08:00

BRIDGEWATER MALL SAFETY FAIR [print]
With the growing number of people shopping online, creating a personality for these new outdoor malls was critical to driving traffic and keeping retailers happy.

Signs, signs, everywhere their signs

2009-01-22T08:16:00.001-08:00

SITEHAWK RETAIL [naming | logo | signage | logo concept board]
Bold name begets bold logo begets bold signage for this prolific real estate firm. Big Buzz for Small Biz

Blinding kids with science

2009-01-21T14:40:00.000-08:00

SCHOOL 84 SCIENCE FAIR [poster | logo]
A fun poster that kind of makes us wish we had paid more attention in science class.

Sales references can be beautiful and usable

2009-01-21T14:35:00.000-08:00

BRYANT HEATING & COOLING / DELTA FAUCET [sales tools]
Whether salespeople need to find technical information or competitive comparisons, we've found the smart ways to help them choose the best products for their customers and get their customers to choose them.