LAKE CITY BANK OUTDOOR [OUTDOOR | LAKE CITY BANK | MONEY ]
Located at the high-traffic area of I-69 and I-465, we designed this new billboard to have a simple message to stand out among the clutter.
Lake City Bank goes outdoor to reach customers.
LAKE CITY BANK OUTDOOR [OUTDOOR | LAKE CITY BANK | MONEY ]
Located at the high-traffic area of I-69 and I-465, we designed this new billboard to have a simple message to stand out among the clutter.
Lake City commercials make a splash in the market
LAKE CITY BANK [TV | COMMERCIAL | BANK | HUMOR] Our latest commercials for Lake City Bank. Proving that, when you pick the wrong bank, your grand opening ceremony might not go so grand.
Indianapolis Airport - Travel Writers Ad
Indianapolis International Airport [AIRPORT | AD | TRAVEL ] When speaking to a creative audience, sometimes a direct approach is best.
Trophy Case Study
BRYANT [TRADESHOW | GRAPHICS | POSTERS ]
If you've ever been to a trade show, specifically one for the heating and air conditioning industry, you know that most of the posters and banners look the same. Bryant wanted to stand out. We created these custom trophies that adorned the dealer graphics and stroked the dealer egos. The result generated a ton of buzz and "job well done" among the brass.
Latest Indy Tire :30 Commercial
INDY TIRE AND AUTO SERVICE [TV | COMMERCIAL | AUTO SERVICE | VIDEO] Our latest spot for Indy Tire and Auto Service. Yes, that wheelbarrow is real and completely functional. So if you need to do some heavy haulin this weekend, stop by the office. We might let you borrow it.
Complete pain relief.
Not all logos need an overhaul. Some just need an update. Payne wanted a new brand look, but not at the expense of the equity established in their long-running logo. Changes most obvious were smoother, more directional lines and an upper-lowercase name treatment. Although the typeface is new, it remains in the san-serif, condensed family. The little things make a big difference too. The registered trademark is now scaled appropriately and in color. We also simplified the tagline and, given what it says, naturally moved it to the right of the mark, vs underneath.
Tackle the stores in style.
Shopping Center Event Marketing [event marketing | social media | promotions]
Metropolis Shopping Center needed a one-of-a-kind event for "black friday" that tied into pro football. Indianapolis is host to the Superbowl and fans needed to know where to get the official gear. We created "Eye Black Friday" where shoppers wearing eye-black could win gift cards up to $100 on the spot and have their photos uploaded on Facebook. On-site posters, print advertising and social media all worked together to make this a huge success. The number of Facebook fans quadrupled shortly after launching the inaugural event. The popular promotion returns to Metropolis during Super Bowl XLVI.
HRW produces Bryant "Guts/Glory" video
BRYANT FURNACE VIDEO [video | editing | product launch]
We produced this five-minute dealer testimonial video for Bryant's new furnace launch.
Duct-free, clutter-free website design for Carrier
Carrier Ductless Web Site [website | interactive | design]
Carrier wanted a clean, organized web design for their new ductless system. We designed the perfect fit. The look not only is easy to digest, but it also looks good inside their corporate template that houses the rest of the Carrier product line. After all, if you're promoting a product that's free of clutter, shouldn't your communication follow suit?
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