INDIANAPOLIS INTERNATIONAL AIRPORT [media | planning | buying | analysis]
Continental, Delta and other airlines were worried that they would be taking off with empty seats in the days and weeks after the new airport opened. So the Indianapolis International Airport entrusted us with planning, negotiating and executing the media buy to tell business and leisure travelers about their new $1.1 billion airport -- the first new airport to open in the U.S. since 9/11. The buy included television, radio, outdoor, online and creating opportunities with other channels. And flights were full.
